Record a demo to showcase your voice and music style. The demo should include original songs to avoid copyright issues and which will be more likely to gain Reprise Records' attention than cover versions. Record the demo at a local studio. A&R (artists and repertoire) employees at record labels generally don't listen to an entire album, so include only your three or four best songs.
Promote your music on social networking websites to get a following. Open a free artist account with MySpace, Facebook and Twitter; invite people to be friends with you and network with other artists. It will be easier to get attention from Reprise Records if you can show that you have a fan base. Give the label an idea of whom your fans are and the demographic that you appeal to.
Play local gigs and videotape them to show that you have stage presence. Contact local bars, restaurants and clubs and offer your services.
Create a "demo reel," which is the singer's version of a resume. The demo reel consists of a folder that includes your music demo, head shots, video of live concerts, media or newspaper releases and other accomplishments relevant to your music career. Keep your demo reel short and make sure your songs are well-edited.
Sell your songs on iTunes or Rhapsody. Show the record label you have a product that sells. This is not mandatory but can give you an edge. Use services such as CD Baby, SongCats and TuneCore to start selling your songs on iTunes, Amazon, Rhapsody and eMusic.
Get in touch with a publisher, manager or attorney who has a relationship with Reprise Records or Warner Bros Records. This label does not accept unsolicited tapes or songs. Unsolicited material will be returned unopened.
You can access lists of managers by ordering back issues of Hits and Music Connection magazines. You can contact publishers who can help you by calling the National Academy of Songwriters at 213-463-7178 or contacting the nearest BMI or ASCAP office. Contact the local musicians union to find with an agent.