Modern rhetoric has to do with the?

Modern rhetoric is the art of using words and language to inform, persuade, or motivate an audience. It is often used in public speaking, advertising, and other forms of communication. Modern rhetoric draws on the classical tradition of rhetoric, which originated in ancient Greece and Rome, but it also incorporates modern theories of communication and psychology. Some of the key principles of modern rhetoric include the use of clear and concise language, the use of logical arguments, and the use of emotional appeals. Modern rhetoric is also often used to create a sense of community and to build consensus among a group of people.