1. 3-6 months in advance: For highly anticipated shows or those with limited runs, it's best to purchase tickets as soon as they go on sale. This is particularly important if you want to secure specific seats or have a preference for a particular performance date and time.
2. 1-2 months in advance: For most shows, purchasing tickets 1-2 months in advance is still a good time to get a wide selection of seats and dates. You may still have a good chance of finding good seats for popular shows, but it's recommended to be flexible with your dates and times.
3. 2-4 weeks in advance: If you're willing to take your chances, you may find good deals and availability 2-4 weeks in advance. This is especially true for less popular shows or performances during off-peak times (such as weekdays or matinee performances).
4. Last-minute (day of or next-day): Some theaters offer last-minute discounts or rush tickets, which can be a great way to score a cheap seat if you're flexible and don't mind the risk of not securing the best seats. However, this is not a guaranteed method, and popular shows may not have any last-minute availability.
Remember, the availability and pricing of Broadway tickets can vary significantly based on the show, demand, and theater. If you have a specific show or date in mind, it's always best to check the official ticketing websites or contact the theater directly for information on when tickets go on sale and their availability.