* To educate his audience. Shakespeare's plays were also full of moral lessons. He wanted his audience to learn from the mistakes of the characters in his plays, and to make better choices in their own lives.
* To inspire his audience. Shakespeare's plays were often full of beautiful language and imagery. He wanted to inspire his audience to think about the world in new ways, and to reach for their full potential.
* To create a lasting legacy. Shakespeare knew that he was writing for posterity. He wanted his plays to be read and enjoyed by people for generations to come. He succeeded in this goal, and his plays are still among the most popular and beloved works of literature in the world.