This type of electronic commerce involves the sale a product or service to general public?

That type of electronic commerce is called Business-to-Consumer (B2C).

Here's a breakdown:

* B2C (Business-to-Consumer): This is the most common type of e-commerce you encounter. It involves businesses selling products or services directly to individual consumers online. Examples include online retailers like Amazon, clothing stores like ASOS, and travel booking websites like Expedia.

Let me know if you'd like to learn more about other types of e-commerce!