Decide who is interested in your audition tape. Audition tapes are useless unless they are requested. Reality show websites will let you know when they are interested in accepting audition tapes. Professional actors send audition tapes to booking agents or cast directors. A good source to refer to is Ross Reports.
Learn the specific details and criteria that are required. The criteria will vary according to the type of show or project that is involved.
Study examples of audition tapes. This will give you an informed view. Reality shows make available audition tapes from former contestants on their websites. The best resource for professional actors is Actorsaccess.com. which makes demos and actor's slates available.
Make the audition tape. Reality show contestants can make a home video using inexpensive equipment. The emphasis is on your personality. Let them see that you have something unique to offer. An audition tape for a acting job needs to be professional quality. Use a professional studio with a professional editor. This will cost between $250 to $600. Select material that you are comfortable with. Use a variety of scenes and locations
Send your audition tape to the appropriate recipient. Include a resume, photograph and contact information. A better strategy for the professional actor is to send a resume with the notice that a videotape is available upon request.
Wait for the telephone call.