Print and study the requirements before you make an audition video. Committing the film format, length and content rules ahead of time will keep your from being disqualified for a technicality. Memorizing the details you need to include will also prevent mistakes when you're ad libbing in front of the camera.
Secure the proper equipment to make an audition video. Although you don't need a professional film crew to shoot your talent audition, ensure you're creating your introduction video in the proper video format. If the application requires a VHS tape and your camcorder films in mini DVD, for example, simply take the finished product to a film lab for a quick conversion before mailing.
Find an area to film that features natural lighting and the best sound quality. If you want to film a portion of your audition video while walking down the street, for example, you'll have to push the camera in close to capture your voice clearly or use a wireless microphone or even a portable mixer that plugs into your camcorder. The acoustics are particularly important if you're creating a video for a singing audition to flatter your vocal talent.
Rehearse the presentation a few times before you make the audition video to be sure you've included all of your information within the allotted time. Although you should appear natural and relaxed, practicing will eliminate unnecessary rambling that can loose your viewer.
Consider what personality trait will make your audition or introduction video memorable, but ensure it's really you (and not what you want people to see). Trying to show how zany or controversial you can be just to try to stand out will appear disingenuous if you're actually serious and laid back. Even if you're creating a talent audition video for a reality show, for example, don't try to fit into a typical "character," just be yourself.
Ask someone to film the audition video for you rather than setting a camcorder on a tripod. Subtle camera movement can add interest. Avoid excessive editing of the video, since frequent cuts may lead the producers to feel you're just showing the best bits and not the real you. If you do want to include the best takes switch scenes or shooting locations so the cuts will look natural.