For at least $8.99/month for one DVD at a time (in 2010), you can search Netflix's online library of streaming titles as long as you have a high-speed Internet connection. Instead of purchasing DVDs or waiting for them in the mail, you can find movies to fit your taste, according to the Netflix rating system.
Along with watching streaming content on your computer, game consoles such as the Nintendo Wii, XBox 360 and PlayStation 3 offer Netflix applications to stream through your TV. Some Blu-ray players can access wireless Internet and download the Netflix application, and Netflix Inc. is constantly adapting more devices to stream Netflix content.
Reed Hastings, CEO of Netflix Inc., reported that his ultimate goal for the company is to provide every movie and TV program to every household through a single Netflix device.