Explore the characters. While side characters might not have much depth, it is important to any movie for the main character(s) to have a three-dimensional feel. Can you relate to the character(s)? Are they believable? Some types of movies are more plot-driven, while others are more character-driven, but characterization is important in any genre.
Analyze the structure and plot. Does the story have a beginning, middle and end? Are you satisfied with the twists and turns of the storyline? Does the plot make sense with the characters? Plot is an important aspect of a film and usually the main draw for an audience. A structure and plot can make or break a movie.
Discuss the dialogue. Does the conversation seem true to the characters, or forced? Does the flow of the conversation seem realistic or synthetic? People in movies don't usually talk like people in real life, because the audience has a limited time to understand the dialogue. While you may enjoy a long conversation with your best friend, an audience might not be able to relate to the topic or language you use and might lose interest. You have probably also spent a great deal of time with your friend, while the audience usually only has 90 minutes to get to know a character. Good movie dialogue comes from concise, meaningful words with a realistic flow that may have meaning deeper than what is actually said.
Rate the originality and surprises. Originality can mean a surprising twist, an unheard of idea, a different kind of character or something else that engages an audience. Originality can be positive or negative, but writers should be given credit for original ideas.
Deconstruct the visual presentation. How was the set? How was the makeup and costumes? How were the shots put together to create a certain feel for the movie? The visual presentation of a film can be as important as the plot or dialogue, giving the audience clues and information about characters and plot.