The reason people run with the bulls is a combination of factors:
* Adrenaline Rush: The thrill of running alongside a herd of charging bulls is undeniably exciting.
* Tradition: The Running of the Bulls is a centuries-old tradition deeply ingrained in Pamplona's culture.
* Bravado: For some, it's a test of courage and a chance to prove their bravery.
* Competition: There's a sense of competition among the runners to see who can stay ahead of the bulls.
* Tourism: The event draws huge crowds of tourists, many of whom are looking for an adrenaline-pumping experience.
It's important to note that the Running of the Bulls is extremely dangerous. People have been seriously injured and even killed in the event. It should only be attempted by experienced runners who understand the risks involved.