Decide what information you will include in your booklet. Research what readers need and think about what you can provide. If you have expertise in a certain area, write about what you know. According to the website About Freelance Writing, small booklets should include 16 to 24 pages of informative writing. The website Idea Lady states that booklets can be as long as 48 pages. The booklet should contain tips, strategies and ideas that help people--information that people are willing to purchase. The website Idea Lady suggests that booklets simply contain questions that readers might ask--along with insider answers that they need.
Make notes on your credentials so that you can sell the booklet based on those points. For instance, if your booklet is about tips for home mortgage reductions, make sure your buyers know you have worked in real estate or home finance. You will need your credentials to market your work.
Visit a website like CreateSpace or Lulu that prints inexpensive books. Create your booklet on a computer word document and then save it as a PDF. Upload the booklet to the website according to their guidelines. Set the price (this determines the royalty) and give the booklet a catchy title like "100 Ways to Get a Magazine Job." People will respond to a clear and catchy title. The website you print your book with will also create an electronic store for your book, which can be accessed online at their site. These websites take care of shipping and handling--as well as all purchase orders--for you.
Create a website where you can promote your booklet after you have published it. The website can be used for additional marketing--you can provide readers with information about your credentials, publications and education, all of which will let them know why you are an authority on your booklet's contents. You can also link to your social networking sites so that readers can connect with you. Provide the link to your electronic store if you self-published with CreateSpace or Lulu and give the readers some basic information they will find in your booklet. Include a sample paragraph or bit of information for the reader.
If your readers are buying the booklet through CreateSpace or Lulu, the electronic store set up by CreateSpace or Lulu takes care of all payment and billing. If you want to sell the booklet yourself through your own website, visit PayPal.com and register for an account. Click on "Merchant Services" and create a PayPal button for your website. PayPal provides easy-to-understand guidance on how to do this. Paste the button on your website--this will set up PayPal on your website so readers can buy a copy of the booklet directly from you.
Create a small ad for your booklet and pay websites to display the ad for you. Ads can be created on a word or image program. You will most likely earn more money from the booklet than you paid for the ad placement. Trade free ad spots on websites with other booklet sellers that you know.
Bring the copy of the booklet to a local printer and bind the booklets. Sell these are local community events and readings. According to the Idea Lady, these booklets should be printed as books with glossy covers. The copy shop will print and staple them together for you.