It is important to brand yourself and create an identity for your pottery business. Everything you do should be linked to that identity. Choose and register a name for your pottery company that is unique, catchy and easy to remember. Use this name for your website, blog, email and all social media accounts. Many common names are taken, especially for websites, so use your imagination and check availability before committing.
It is important to develop an Internet presence to promote your pottery. Create a website or a blog featuring not just pictures and videos of your own work, but also information about the pottery industry and its history. Utilize meta tags, search engine optimization techniques and website registration to push viewers to your site. Register as many domain suffixes as possible (for instance: .net, .com, .biz) to ensure that everyone who remembers your name but not the precise domain will reach your site. Create a LinkedIn profile, a Twitter account and a Facebook page to advertise and connect with other potters and potential customers.
If you're able to make your goods available for sale online --- using tools such as eBay or Etsy --- you will reach a broader audience. Set up a PayPal account or an online shopping cart through your Internet service provider to enable customers to purchase using credit cards.
Join artisan networks and pottery groups or associations to build your contacts and support. In the United States, the National Council on Education for the Ceramic Arts's mission statement describes it as "a dynamic organization that fosters global education and appreciation for the ceramic arts. NCECA's programs, exhibitions, publications, opportunities and resources inspire advancement of the field." The Potters Council, a subsidiary of the American Ceramic Society, is another membership-based group providing American potters with resources, tools, contacts and promotional opportunities.
Join your local Chamber of Commerce and attend its meetings. Bring business cards that feature all your social media contact information. Ask local restaurants, hotels or bars to feature your art for sale in their locations. Connect with local craft stores and galleries to get your products placed. Rent space at a local farmer's market or craft fair to sell your pottery and increase your visibility. Visit local schools or offer students a tour of your studio to teach them about pottery.