Determine the size and location of the sign. If you are making a sign yourself, there are several considerations you need to make before you design the layout, including the size of the sign, the readers' distance from the lettering, the main message, and how the reader should feel when he reads it. Each of these element affects the design of the sign.
Good design means there is a balance between how the sign looks and the message it delivers. If you have a logo, that logo should be prominent and paired with the name of the business or event. These should be the largest elements on the sign. The logo and name should be created or put together in a way that is recognizable, easy to read and interesting. Usually the combination is centered near the top of the sign.
When you are designing a sign, type out the words in a word processing program on your computer and then select a large font size. Highlight and change the font style and paste up the words in 10 to 20 examples. Tape the pages on the wall and back away from the wall. Note which examples you are able to read the easiest as you increase the distance from the wall. Select a font style that is easy to read. Usually this will be a block face font or a strong serif font style.
Arranging your sign will depend on the size of the sign, the size of the logo and name and the remaining space. Usually, additional words must fit into what space is left. Often you will need to include a phone number or time. Consider adding color to enhance the emphasis or difference between two parts of the sign. You want people to remember your sign, so consider using bright colors and contrast for impact. If you want a more elegant appearance, use more subtle colors and a simple, uncluttered layout.