Register an account on an art dealership site. Selecting which site you want to sell your art on depends on what audience you are trying reach. Websites such as Etsy are popular with those looking to purchase home-crafted items. Etsy takes twenty cents for each item listed, and a 3.5-percent sales fee. Art communities such as FoundMyself allow the buying and selling of art without fees or setup sales. Less formal sites such as Craigslist can draw potential buyers from local communities without sale fees.
Customize your shop site to showcase your work. Some websites, such as Craigslist, do not offer custom URLs or storefronts. Websites such as FoundMyself give you your own webspace to showcase your work. Showcasing your art with customized banners and labels adds a professional flair to your work, and attracts viewers to staying on your page a little longer. Most of these websites serve as the medium from which a customer may browse your art, and then make purchases through the website's default checkout system. A financial account linked with the website will be accredited with the profit of your sale.
Determine how you will price your artwork. Try to price your art based on the hours spent completing it, the materials used, and the sales fee of the website hosting your store. The asking price of each piece is a personal decision.
Advertise your web shop through social networking such as twitter or facebook. Leave leaflets on bulletin boards leading readers toward your online store, or consider becoming a member of an online artist community to promote your work throughout forums.
Expand your store to more websites. Once you have established a web store on one art site, create another one. Widely circulating your art through multiple storefronts will increase your potential buyer base as well.
Promptly ship out any purchases and maintain customer communication. Working with buyers to send them your art quickly and without hassle increases the chances of a repeat customer. Likewise, retaining a good customer history will add to your store's own credibility.