Utilizing the proper contrast will make text stand out in graphic design. Contrast means that your font, text color, size and shape will be different from the background of the design. With sharp contrast, the text will be distinguishable from other elements and images in the design. Test the text against the backdrop to see if it stands out. If the text seems to disappear on the background, then you must work to achieve greater contrast through a different font, text size or color.
When choosing a font for your design, it is best to choose something simple. Simple fonts are more legible than those that are too flowery and complicated. You can also dress up a simple font style with creative effects to help it stand out. Enhance your text by adding effects that create texture, shadowing, backlighting or shading. Be creative in your choices. To gather inspiration, spend time looking at the work of other graphic designers. Remember that less is more. Tasteful, minimal effects will cause your text to stand out.
Consistency is key to making text stand out in graphic design. This means choosing one or two fonts and sticking with them throughout the design. Too many fonts or styles can be confusing for the viewer. It can also pull emphasis away from the text on which you want the viewer to focus. Repetition of words, phrases, as well as overall style, will create cohesiveness in your design. Keep text consistent with visuals to create an association.
Improper alignment can cause text to appear as if it is floating within your design. It also pulls emphasis away from the text. Centering the text is also not always the best method. Overuse of centering will appear unimaginative. Instead, to make text stand out, align your lettering with vertical baselines in your design. It is also important to keep all text in close proximity. You will lose focus on important text if the viewer has to spend time scanning the design to look for important information.
While you will spend time making letter and text stand out in your graphic design, it is also important to keep the design clean and tasteful. Text that is too flashy or overdone will distract the viewer and can be difficult to read. Remember that graphic design is a skill that takes time, practice and patience to perfect. Utilizing tutorials or enrolling in a graphic design class will help you refine your skills.