Why does Caesar refuse the crown 3 times at feast of lupercal?

In Shakespeare’s Julius Caesar, Caesar refuses the crown three times at the Feast of Lupercal because he is ambitious and wants to appear humble and modest in front of the people. He is aware that accepting the crown would make him seem power-hungry and undermine his popularity. By declining the crown, he manipulates the crowd and reinforces his image as a noble and selfless leader who prioritizes the welfare of Rome.