He employed various techniques to appeal to his broad audience:
Themes and language: Shakespeare's plays often explored universal themes such as love, loss, power, betrayal, and human nature. His use of language was varied, incorporating poetic and eloquent speeches for the upper classes, as well as humorous and colloquial language for the common people. This allowed him to connect with different members of the audience on an emotional and intellectual level.
Inclusiveness: Shakespeare included characters from various social strata, such as kings, nobles, commoners, and fools, enabling people from different backgrounds to relate to the characters on stage. He also used cross-dressing and gender role reversals to challenge societal norms and appeal to a broader audience.
Comedy and humor: Shakespeare's plays often incorporated humor, wordplay, and witty dialogue, which appealed to the popular taste for entertainment. His comedies were especially well-received by all levels of society, bridging social divisions.
History and mythology: Shakespeare drew inspiration from historical events, mythology, and folklore to create his plays. These references were familiar to people from different backgrounds, allowing them to relate to the stories on a cultural level.
Spectacle and music: Shakespeare's plays included elements of spectacle, such as elaborate costumes, stage effects, and music, which added to the entertainment value and attracted audiences from all social groups.
In conclusion, Shakespeare's plays were written to appeal to a diverse range of audiences across social classes and backgrounds. His skillful storytelling, universal themes, and varied use of language allowed him to connect with people on different levels and create works that continue to resonate with audiences to this day.