Create your clown's profile and character. Practice putting on your makeup and dressing up in a way that you find suits your clown's character. Decide what your clown's character will be like. You can be a clumsy clown, a naive clown, even a sad clown. The possibilities are endless.
Select which skills you would like to rely on for your clown persona. Evaluate your strengths before deciding. For example, if you are good at clown magic or juggling, you should become a circus clown.. If you are funny and excel at juggling, you should entertain children. Use these skills to create a clown routine.
Purchase any props necessary for your routine.
Determine who your audience will be for your clown routine. Create advertisements catered to this audience.