Sonic the Hedgehog: He's the face of Sega, and his popularity is undeniable. From the iconic blue blur's iconic games to his appearances in cartoons, comics, and even movies, Sonic remains a pop culture icon.
Other strong contenders:
* Tails: Sonic's loyal sidekick, beloved for his personality and abilities.
* Shadow the Hedgehog: A popular character in his own right, known for his brooding nature and powerful abilities.
* Knuckles the Echidna: A fan favorite for his strength and loyalty.
* Dr. Eggman: The villainous genius who serves as Sonic's arch-nemesis.
* Alex Kidd: While not as popular as Sonic, Alex Kidd still holds a special place in the hearts of many Sega fans.
Ultimately, the "most popular" Sega character depends on individual preferences and personal opinions.
It's important to note that Sega has a diverse roster of characters from various franchises, each with their own dedicated fan bases.