This may be a bit of a trick question as they *are* part of a film within a film, and the characters they play in that film *do* die.
Here's a breakdown:
* In "The Horror Picture Show" itself: Rocky and Columbia are the "hosts" of the film, commenting on the movie clips being shown. They are not characters within those clips.
* In the "slasher" movie clips: The characters they play (also named Rocky and Columbia) are shown in a variety of gory deaths.
Let me know if you have any other questions about the movie. It's a fun one!