Onstage Behavior: He displayed unpredictable behavior on stage, from acts of spontaneity to verbal obscenities, which often led to controversy and clashed with societal expectations of how male performers should conduct themselves in the 1960s.
Lyrical Content: Many of Morrison's songs contain references to sensitive subjects such as drug use, sexuality, and anti-establishment sentiments. This content was deemed unacceptable or controversial by certain segments of society.
Publicity Stunts and Arrests: Morrison's offstage behavior contributed to his controversial reputation. He was prone to public displays of intoxication and was arrested several times for indecent exposure.
Media's portrayal: Morrison's actions were often sensationalized by the media, further amplifying his image as a rock figurehead associated with rebellion and controversy.
Religious Symbolism: Morrison incorporated elements of spirituality, mythology, and shamanism into his music and stage presence. This approach could be seen as challenging or mocking established religious beliefs and practices.
Death and Mythology: Morrison's untimely death at a young age added to his allure and mystique. He became an icon for the era's "live fast, die young" philosophy, further enhancing his persona.