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How to Syndicate a Radio Station Globally

Radio broadcasting syndication involves the sale of the right to broadcast certain radio shows without going through a broadcast network, to multiple individual stations. The practice is particularly common in countries like the U.S., where radio shows are scheduled by networks with local independent affiliates. Most other countries in the world have centralized networks without local affiliates, so syndication is much less common.

Instructions

    • 1

      Ensure that your radio station has broadcast material that can effectively speak to a global audience. Research the kinds of programming that have been successful globally and adjust your programming accordingly. The ability to communicate effectively over multicultural boundaries is essential in order to understand how to successfully build and disseminate a globally syndicated radio show.

    • 2

      Obtain a guide such as the one offered by the Coast to Coast radio syndication resource. The service offers a comprehensive list of syndication companies with information including the names, contact numbers and email addresses of the heads of programming who typically make syndication decisions within their companies.

    • 3

      Compile a contact list of vendors who specialize in radio production services, such as online talent coordinators, voice-over studios, website designers and CD duplication centers. Attend events and offer your expertise in exchange for information. Network with the resources on the list to find out more about how to syndicate a radio show.

    • 4

      Enlist a professional company such as Rene Global Associates, which specializes in identifying and managing global radio marketplace opportunities. Companies like this have extensive experience as consultants for private and commercial-based radio stations. Their vast resources can be used to successfully compile what is necessary to achieve the goal of reaching a global radio audience in syndication.

    • 5

      Engage a service such as RadioDirectTX, which specializes in delivering new music and shows on a global basis. A service such as this has at its disposal over 5,000 member radio stations, which translates to an expansive reach. On a network basis, the music shows and stations are connected in such a way as to enhance the exposure for most of them with the least amount of effort. That is because the network serves as a tool to distribute and disseminate the product, which is the radio show's music.

    • 6

      Contact music reviewers and club DJs for information on how they distribute their music. Offer to showcase their music on your radio shows for maximum exposure. Find independent music acts through websites such as MySpace who are looking to advertise their latest releases. Conduct interviews with new and independent artists and labels to promote their music in global markets through the resources that you find from DJs, music reviews, music periodicals and online resources.

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