Create a press kit to catch the attention of the music director at the radio station. The press kit should include a press release that gives a thought-provoking description of your band, along with contact information. Also include a professional 9-by-13 inch headshot or band photo, a resume, discography of any albums, and a list of recent performances.
Create a sheet to insert inside the CD case. Note if the song contains any profanity. If you have more than one single, point the music director toward the best two or three -- by circling them on the song list or including a short note. Include a testimonial about your music, and give a quick description of any other bands you sound like. Keep this sheet to one page.
Send your music to noncommerical radio stations such as KEXP, KCRW, WXPN and The Current. These stations do not have advertisers and are more likely to play music they find deserving of airplay. Send a package along with the press kit and recording of your music to each of these stations. Avoid emailing them or sending them a link to your social media profile.
Call each music director after two weeks, to see if they have had a chance to listen to your music. You can also try sending an email to follow up, if you are unable to reach someone by phone.
Submit to online radio stations by visiting the Internet station's website and following the posted submission procedures.