Set up the sound elements of the music show. Depending on the size of the venue and the type of music, provide ample quality sound for the audience. Some venues have sound systems that are specially designed for the room, but if needed, hire a professional sound company. Ask for references from the companies you are interested in hiring.
Send the itinerary, including load-in times and set times, to the music acts. The better the show is organized, the smoother it will go the day of the show. Inform each act of the sound-check times and who will get one and who will not, so that there are no surprises the day of the show. Ask for riders, which are lists of required items for each act. Some need water, food or towels, while other acts have more specific requirements.
Hire a competent stage manger to take care of the bands and keep the show organized. The stage manger makes sure set times are followed and each band gets off of the stage in a timely manner so the next band starts on time. The more experienced the stage manager, the smoother the transitions between sets.
Purchase advertising on the radio. Local radio stations sell ad time for music shows. Pick stations that play a similar type of music to the acts that will appear. If it is a local band, see if any of the stations has a local band show and ask to be interviewed. Often, when you buy advertising, a station allows you to be interviewed and plays songs from the acts that will appear at the show.
Set up street teams to canvas the city where the show will be held. These volunteers pass out fliers for your show at other events and put posters up at local record stores and music businesses. Use the Internet to advertise the show through social networking sites such as Facebook, Myspace and an official show web page.