Write and record your gospel music. The technology available through personal computers makes it easier to have your own do-it-yourself recording studio. While following your muse, be sure to note what type of sub genre your music fits into. Sub genres such as Urban Contemporary Gospel and Gospel Blues appeal to a different audience than Christian Country Music or Bluegrass Gospel. Know which audience you are appealing to before you begin posting your songs on the Internet or playing to crowds. You will be able to move between genres as you grow, but it is important to gain a following with a small niche at first.
Increase your online presence. Be sure to have a homepage that includes samples of your music, information on where you are touring and contact information. Post any sort of music review, whether it be for your albums or for your tours, on your site with any interviews or magazine articles. Besides your own homepage, be sure to get your music out to the numerous blogs that cater to gospel music. Sites such as MySpace.com are a good gateway to specific audiences with easy-to-use functions that allow musicians to post their music to the site.
Tour relentlessly. The best way for your audience to hear you is in a live setting. Play anywhere you can, whether it be at a school or a church. With a large amount of Christian events throughout the country, you should be able to find one that fits with your musical vision. When playing live, be sure to set up a merchandise table that readily features your music. Print out stickers or make T-shirts if you need to. The more people who hear your music and buy your merchandise, the more chance you have of reaching a wider audience. Those people who bought your items will share the CDs with their friends, giving you the opportunity to increase your audience even more.
Make yourself available to local Christian stations for interviews or in-studio events. Any type of coverage where you can get out and promote your material is a plus. Remember, you are doing everything on your own without the backing of a major gospel label. Anything that can push your music out to the masses is a plus.