Obtain licensure. Licensing requirements vary by state and cannot be issued without a business name and Employer Identification Number (EIN). The State Department of Licensing or State Department can verify if it is necessary to obtain a business license in your state to sell wrestling DVDs.
Apply for a reseller's license. Individuals, partnerships, husband/wife co-ownerships and LLCs must obtain a reseller's license to sell property (i.e., wrestling DVDs) that is subject to sales tax. You can register for a reseller's permit in person at a Board of Equalization office in your state or by mail.
Open a business checking account. Provide the financial institution with a copy of your business license or EIN and request a business checking account. If selling online, open an e-commerce account. As of 2009, PayPal, Moneybookers and 2Checkout accept e-commerce business accounts from individuals, small businesses and corporations.
Contact a wrestling DVD wholesaler. Use a business directory, an online directory or the Yellow Pages to find a list of wrestling DVD wholesalers. Provide your reseller's license number to qualify for wholesale pricing.
Set up a business website. Provide an inventory catalog of the wrestling DVDs available for purchase. Use a shopping cart software to allow online customers to purchase wrestling DVDs from the website.
Make a pricing list. Stay competitive in the wrestling DVD market by researching current wrestling DVD prices. Check studio pricing by researching the World Wrestling Entertainment (WWE) and World Wrestling websites. Two major wrestling studios, WWE and World Wrestling distribute wrestling DVDs and other memorabilia online. Check for pricing fluctuations and patterns.