Seek investors. A good infomercial costs between $75,000 and $1.5 million to film. Create a budget to help you make certain decisions, such as who will be featured in your infomercial.
Price your products. A general rule of thumb is that the price of your product should be five times the cost of production. Products sell better in non-whole numbers. For example, your price point should be $19.99, not $20.
Hire an infomercial consulting company, especially if this is your first infomercial. They will advise you on an appropriate budget and recommend wardrobe choices. The company will also assist you in finding extras for your infomercial.
Create points of contact. Construct a website and toll-free number where your product is available for purchase. Both should be displayed prominently throughout the infomercial.
Film your infomercial. Convey excitement in your product. Make customers feel that your product is the best in the world. Emphasize that they can only purchase your product during the infomercial. Your attitude must be welcoming and warm. A portion of your dialogue must speak to every person watching your infomercial. Every individual in the audience must feel that they can relate to you.