Find an edge for your story that makes it appealing to a journalist. You might have a story with a true "wow" factor or an unpredictable twist that makes it interesting enough to catch the eye of a radio, television, online or newspaper journalist.
Take chances and have the guts to approach the national media. Don't settle for e-mail exchanges and phone calls with your local press only. Carefully target national journalists to which you can pitch your story.
Know the reporter you want to solicit. Familiarize yourself with the station or publication (its voice, style and audience) to know if your story is an ideal fit for their objectives. Use this knowledge to assist you in pitching your story to a journalist. Convince him that your story works for his show, magazine or station.
Contact the journalist efficiently. Many prefer to communicate through email. Telephone calls are best when you feel prepared to answer detailed questions about your story and your expertise on the spot. Make sure you are available in a timely manner for call backs or for e-mail follow up questions.
Use name recognition and networking skills to your advantage. If you work for a large company, they may have a list of media contacts for you. Try meeting members of the press at promotional benefits that you attend. During a chance meeting, get the conversation started by explaining how your story relates to the recent work done by the journalist.