Confirm the budget you can allot for the video, then create a video concept based on your available resources. If the video is already lined up to be showcased on a specific TV show, make sure you know the show's requirements, such as running time, video format or any other creative or technical details. Often you will be required to use one of the popularly used video formats, .MP4, .MOV or .AVI, though some may accept a DVD, Blu-ray or videotape. Design a creative concept that can support the branding or image of your band. For instance, if you have a rock band, create a video concept that has a grunge feel. If you have a pop band, plan a concept similar to how other pop music videos look but still unique, so people who will see it will remember your band.
Keep your video short but striking. It should be visually and aurally engaging. As people have relatively short attention spans, a long, dragging video will result in your audience losing interest.
Hire your video production crew and additional cast, if necessary. For a promotional video for TV, ensure that you produce a high-quality video by hiring a professional crew, skilled video hobbyists or film students. A dull and low-quality video may not be allowed to air on the TV station where you want to show it, even if you are willing to pay for airtime. Even if it's possible to still have a poor-quality video featured on TV, it won't benefit your band. An unprofessional-looking video may even result in a bad reputation for your band.
Find a shooting location based on your video concept. This may be a single location or more than one, though it is practical to shoot in as few locations as possible. If shooting in different locations, prioritize shooting in areas near each other so you can maximize your shooting schedule. Locations may include a small studio or even a room in your house or office. It can also be an exterior location in a park or a busy street. If shooting in a public place or on private property that you don't own, make sure you obtain a permit to shoot there. This typically requires a fee, though you may be able to arrange an exchange deal or sponsorship. For example, if you are already sure that your video will air on TV, you can offer a good exposure and advertising to a restaurant. In return, you can shoot there for free or even get free food during the shoot.
Prepare your props for the shoot. If you have additional funds, you can also make band merchandise like caps, shirts and other items, which you can use for the video. You can also give them as souvenirs to fans.
Prepare your production equipment. Use your own camera, sound and lighting equipment, borrow equipment from friends or rent professional equipment from a rental store.
Shoot the video. Make sure all the people working on the production have clear agreements with you regarding whether they will receive honoraria or industry-rate talent fees or are working for free to help your band. Make sure all the props and equipment are ready and the shooting locale is available to avoid production delays and wasting time and money.
Edit the video footage using a video-editing program. If you have budget for it or if you or any of your band members are not experienced in video-editing work, hire a professional video editor.
Submit your edited video to the TV show that will feature your band or the TV channel that will air your video.