Write a production placement brief. Include data on the types of placements you are looking for, how a brand is showcased, how much screen time brands can expect and the target audience or viewership of your production. The brief is a tool that provides marketing professionals a snapshot of how involvement with your production is beneficial.
Research brands and media outlets that are ideal for your production's intended market. Aligning your audience with product placement partners strengthens your project and increases the likelihood of getting placement.
Compose a media kit that includes the production placement brief and a sample of your production.
Send your media kit and samples to the groups you uncovered in your research. Call the company to get the name of the person that handles production placements, then address the package directly to him.
Hire a brand integration firm to evaluate your project and connect you with brands that are a good fit for your production.
Attend networking events in your area. Get to know (or know of) decision makers at production companies and agencies. Be open to production placement opportunities big and small.
Be realistic in your expectations. Large national brands are less likely to partner with an up-and-coming production. Start with smaller brands or outlets and scale up as the production grows.