Choose a song that you own the copyright to or have obtained adequate permission to reproduce in your video. Familiarize yourself by listening to the track multiple times and obtaining a feel for the emotions and meanings evoked by the lyrics and overall performance.
Write a script. Create different scenes for various portions of the track. Plan what you want to shoot for every moment the song is playing. Draw a storyboard, a set of small frames depicting exact camera and talent movements for each scene in the video.
Choose locations and talent for your video's production. Hire a producer to help with posting casting calls and scouting or renting specific locations. Plan every detail of production including budget, rentals, crew members and shooting schedules.
Use a high quality video camera to record each scene you have planned in your screenplay and storyboard. Cameras with three CCDs, or Charge Coupled Devices, often record professional-looking images. Use a tripod to stabilize the camera during filming. Use slow camera movements for slower songs and quicker movements for more fast-paced tracks.
Use a variety of lamps to light each setting and all talent members. Use colored filters to cover and diffuse the light for specific effects. DJ or party lights are often essential for creating a festive atmosphere.
Play the track multiple times while recording footage. Record each particular scene as many times as necessary to achieve the desired effect. Keep track of takes, or each time you press record to monitor the best recorded performances.
Upload your video footage to a computer equipped with video editing software. Although professional software may be expensive, it may offer a larger collection of effects than consumer-based programs.
Isolate individual takes using the footage crop tool and delete recordings that do not fit in with the rest of the video. Use slower cuts for laid-back songs and quick cuts that follow or emphasize the beat of faster tracks.
Export your video from the editing program and upload it to a video sharing website. If you wish to obtain a television broadcast, follow channel submission guidelines to submit your material to various broadcast companies. Promote your material using social networking and publication deals with outside websites.