Smosh started uploading original content on YouTube in the early 2000s and gained popularity for their comedy sketches, challenges, and video game commentary. Their ability to create engaging and relatable videos resonated with audiences, leading to a rapidly growing subscriber base.
Early Viral Hits:
One of Smosh's early viral hits was the "Food Battle" video from late 2005. In this video, Ian and Anthony engaged in a messy food fight that showcased their comedic chemistry. This video contributed significantly to their channel's growth and brought attention to their content.
Smosh Pit and Original Series:
In 2008, Smosh launched its second channel, Smosh Pit, which aimed to be a place where they could showcase more experimental content. The success of Smosh Pit led to the development of original series such as "That Damn Neighbor," "Lunchtime with Smosh," and "Ian is Bored." These series added variety to their channel and further engaged viewers.
Collaborations and Cross Promotions:
Smosh actively collaborated with other YouTubers, which helped expand their reach and visibility. They collaborated with popular creators such as PewDiePie, Markiplier, and Jenna Marbles. Additionally, they crossed-promoted their content with other channels through guest appearances and shoutouts.
Cultural Relevance and Adaptations:
Ian and Anthony were highly attuned to the cultural landscape and internet trends. They often incorporated current events, pop culture references, and viral challenges into their videos, making their content relatable and relevant to viewers.
Consistency and Relatability:
One of Smosh's strengths was their consistency in uploading videos and engaging with their audience. Their dedication to consistently producing content helped build a loyal fan base. Additionally, Ian and Anthony's relatable personalities and humor made them easily likable and allowed viewers to connect with them on a personal level.
By effectively leveraging the YouTube platform, creating viral content, collaborating with other creators, adapting to cultural trends, and providing consistent entertainment, Smosh successfully built their brand and established their place as pioneers of the YouTube comedy scene.