What do people in the promotions department of a record company do?

The promotions department of a record company is responsible for developing and executing marketing and publicity campaigns to promote the release of new music and artists. Some of the tasks typically carried out by the promotions department include:

- Developing and coordinating promotional campaigns for new releases, including album releases, singles, and music videos

- Securing radio airplay for new music

- Pitching stories to the media about the artist and their new music

- Arranging interviews, photo shoots, and other promotional appearances

- Organizing and executing live events and performances

- Creating and distributing promotional materials such as posters, flyers, and press kits

- Tracking and analyzing the success of promotional campaigns

- Working with the marketing department to develop overall marketing strategies for the artist

- Collaborating with other departments within the record company, such as sales, distribution, and digital media

The goal of the promotions department is to generate awareness and excitement about new music, build a fan base, and increase sales. To do this, the promotions department must be creative, organized, and have strong relationships with the media and the music industry.