Released in 2015, the music video for "Cheerleader" features a group of cheerleaders performing a synchronized dance routine in a black-and-white setting. The video became a viral sensation, with over 2 billion views on YouTube and contributing to the song's commercial success.
The dance in the music video, known as the "Cheerleader Dance," became popular and was often imitated by individuals and dance groups. It is characterized by energetic movements, synchronized routines, and enthusiastic use of the red pom poms.