1. Simplicity: Sua-Ku-Sua values clean design that maintains elegance with minimal visual cues. This simplicity extends to color palettes, which tend towards monochromatic themes or simple combinations of two or three colors. The aim is to focus attention on the product or services without unnecessary distractions.
2. Contrast: Despite prioritizing simplicity, Sua-Ku-Sua strategically employs accents of contrasting and eye-catching features such as bold geometric shapes, typographic treatments, or vivid bursts of color against neutral backdrops. The interplay between neutral simplicity and attention-grabbing contrasts draws focus and creates a distinctive and engaging viewing experience.