Here are some specific reasons why KISS dresses the way they do:
* To create a unique and memorable image: KISS's visual style is one of the most recognizable in rock music, and it has helped to make the band stand out from their contemporaries. The band's costumes and makeup are often imitated by fans and other musicians, and they have become an iconic part of rock music history.
* To enhance their stage performances: KISS's costumes and makeup help to create a sense of excitement and spectacle during their live shows. The band's elaborate stage productions often include pyrotechnics, lasers, and other special effects, and their costumes and makeup help to complement and enhance these effects.
* To appeal to their target audience: KISS's target audience is primarily young, male rock fans who are attracted to the band's aggressive sound and visual style. The band's costumes and makeup help to appeal to this audience by projecting an image of masculinity, power, and sexuality.
* To express themselves creatively: KISS's costumes and makeup also allow the band members to express themselves creatively. The band's members are all talented musicians and songwriters, and their costumes and makeup allow them to explore different personas and characters on stage.
KISS's visual style has been controversial at times, but it has also been highly successful. The band has sold over 100 million albums worldwide, and they have been inducted into the Rock and Roll Hall of Fame. KISS's costumes and makeup are a major part of the band's appeal, and they have helped to make the band one of the most successful rock bands of all time.