In The Simpsons Movie President Schwarzenegger says here to lead not read?

That's not quite right! In The Simpsons Movie, President Arnold Schwarzenegger says, "Read my lips, no new taxes!" This is a parody of the famous line "Read my lips, no new taxes" said by President George H.W. Bush in his 1988 campaign.

The joke lies in the fact that Schwarzenegger is an action movie star known for his physicality, not for his intellectualism. He's playing on the stereotype that he's all brawn and no brains.