Find your niche. Because Ebook publishing is an easier route than traditional publishing, more people do it. Therefore competition is higher, especially in mainstream topics. Establishing a niche is essential if you want to stand out. For example, If your area of knowledge is dogs, you should research what search terms people are using. Set up a Google Analytics account and type in "dog." The free software will return results of searches that contain that word. Look for a combination of words that have a high search volume and low competition. This means people are searching for the phrase, but there aren’t many results.
Build a website. Find a website domain name that contains your chosen keywords. This is where people will download your Ebook from. Use a blog template if you don’t want to design your own website.
Dominate your niche. In order to sell enough Ebooks to get rich, you need to position yourself as an authority on your subject. Publish articles on your website so that search engines index your site for relevant keywords. When people find your website, give them incentives to sign up to your mailing list, such as free special reports on your specialist subject. This way you can continue communicating with visitors.
Find a book title that is likely to do well on search engines. In traditional publishing, people can be creative with their titles. Word play and puns make a title interesting, but this is not productive when selling Ebooks. If your Ebook is about tennis, give it a title that would match an Internet search. “Tennis tips for beginners” is a good title for search engines, for example.
Get links to your main site. Publish content on other sites if that content link backs to your site. Links pointing to your site increase your search engine rank.
Hire other people to sell your Ebook. People make a lot of money from selling information products online. Register with an affiliate network as a vendor. An affiliate will market your book using their own websites and will take a cut of the profit for each sale. You don’t pay unless they get results. In order to appeal to the best affiliates, you need to show that your book will sell. Gather information such as search and web traffic data to show the potential of your book.
Format your Ebook for all media. Many Ebooks are published as PDF documents, which is fine if they are being downloaded to a computer. But people may also want to download your Ebook on to an Ebook reader device such as the Kindle, Nook or Flepia. Ensure that your Ebook is available in all formats to avoid missing out on sales.