Research various self-publishing companies. Be sure to read user reviews and industry blogs about each company. Look for long-standing companies that do not charge any reading fees whatsoever. Reputable company's will not charge to read your manuscript.
Select a company that offers marketing assistance. Some self-publishing companies are a print-on-demand type of company that does not offer marketing assistance. However, to fully take advantage of the self-publishing route, you need a company that provides you with marketing tools, such as professionally designed media kits, mailing postcards, posters and other promotional items.
Choose a self-publishing package that best suits your needs and budget. When determining your needs, consider your target market and your overall publishing goal. It is important to make sure the package you choose also includes copyright ownership and ISBN assignment. Ensuring these two components will increase your potential profit margin.
Select a book cover that is engaging, easily understandable and memorable. When potential customers pick up your book, the cover design is the first thing that will catch their attention. Included as a part of your cover design must be a short, intriguing title. Colorful covers usually attract more readers.
Market your finished book to a niche market. Determine the target audience and market your product to that audience. Attempt to schedule radio and television interviews. Seek out newspaper publicity as well. Schedule book signing events by contacting local bookstores.