Writing a title is often the most difficult step. These few words are supposed to encapsulate what the book is about and hook your audience at the same time. Consider what your readers can expect in your book and come up with a title from there. Don’t just use the first thing you can come up with. Rather, play with ideas until you come up with the perfect one.
Your subject matter will determine the title. If you are writing a biography, including the name of the subject at least somewhere in the title or subtitle is probably a good idea.
Subtitles: effective or pretentious? It is probably a good idea to use subtitles sparingly, but if they enhance your book title, go for it.
Formatting the title page itself is really simple. Your title consists of only a few major parts—the title, any subtitle, the author’s name, and the name of the publisher. Depending on aesthetic value, feel free to play with these as needed (or have a professional do it). However, be sure the most important points are included.