What is concentration in pop?

In music, concentration or concentration pop refers to the subgenre of pop music characterised by its intense and emotional lyrics, often exploring personal struggles and introspective themes. The genre is known for its emotive storytelling and is often accompanied by a minimalist musical arrangement, creating an intimate and personal atmosphere for the listener. Artists such as Billie Eilish, Lorde, and Lauv are considered prominent figures within the concentration pop scene, showcasing the powerful narratives and sonic textures that define this subgenre.