Research the different variety of Franzia wine boxes. Gather various images to be used for reference later. Observe similarities to establish the expected look of the brand. For example, the Franzia box is noted for the white background to highlight the appetizing close up shot of a simple glass of wine. The brand name and logo is always a constant and what makes a Franzia wine box special is the technology tap which is an essential element of the box design. Notice the differences between the box designs to show you in what areas of design you have room to experiment with a new design concept.
Sketch some visual ideas, using your pencil and a sketchbook. Try looking into how you can create an alternative design without losing the essence of the pure simplicity of the Franzia brand. Think of an image as the route to change the design face of Franzia. Try moving away from the emblem of a glass but keep in mind the Franzia family values. Consider looking towards a change in texture for the Franzia box as an alternative background concept to contrast with your new chosen image.
Take apart a Franzia wine box to see how one is constructed and to use as a template. Draw around the shape of the box on a large piece of white card, including the joining flaps. Observe the standard design of the Franzia box. Notice where all the design elements are positioned on the box -- brand name, logo, image, product information and instructions and perforated opening for the technology tap etc... See how you can arrange all the package design elements in a different way on your template of your wine box.
Apply color to the packaging design. Use art marker pens which are quick and designer friendly or colored pencils, if preferred.
Construct your mock-up of a Franzia wine box. Turn your piece of card over. Using a metal ruler and a craft knife or scissor blade, gently score a line down the line folds. Fold over each scored section of the card. Assemble your new Franzia wine box. Use a glue-stick to attach the body of the box together. The top and bottom flaps should just fold into each other.