Design the initial products that will be a part of your collection. Since they are a part of a collection, be sure that there is a common theme shared by all of the jewelry pieces.
Run the initial pieces by your friends and family to gather feedback on the look of the collection as well as potential price points for each piece that is included in it.
Create a name for your jewelry collection after you have completed the design phase. Take high-quality, professional photographs of your pieces on a neutral background to use in sales and marketing pieces.
Open an online account with online payment services and credit card merchant account providers so that you will be able to obtain payments directly from customers for the pieces that you have sold.
Create marketing materials such as business cards, info-sheets and photographic portfolios that you can use in sales meetings and venues. Consider the angles that your competitors are taking as it can help you decide how you will differentiate your jewelry collection from the rest. Price your collection accordingly and ensure that you will be covering your operating costs.
Begin to make sales calls, whether they are leads you have generated yourself or you are just cold approaching. You need to make sales to help bring your collection out of the woodwork. Explore local arts and crafts fairs as well as online crafting websites.