Decide on the main text of the brochure cover. You don't want to clutter the brochure cover with too much text. Remember, the main purpose of the cover is to capture attention and convey the basic subject of the brochure, not provide detailed information. Select a headline and perhaps a secondary line or two that gets across what readers will find inside.
Select graphics or images that convey the desired tone or style of the brochure. For example, a cutting-edge tech company wants a modern, minimalist, almost mysterious look to its company brochure cover. On the other hand, a university study abroad program brochure needs a more staid, traditional cover that showcases the beauty and learning possibilities of the program destination.
Try different possibilities for arranging the photos and text in a way that draws attention. Experiment with colors and font size. Come up with multiple options utilizing different approaches to conveying the same information. Show the different cover options to members of the target audience to get feedback.
Finalize the brochure design. Confirm that the vital information is displayed,such as the basic subject or focus of the brochure and the name of the institution, organization, person or business who created it. Make sure all words are spelled correctly.