At the top of your press release, state the following information in list form in this order:
Date of press release
Name of exhibit/performance
Name of artist(s) or "a group show of # artists"
Exhibition curator, (if applicable)
Name of Gallery
Date of the exhibit
Reception time and date (if applicable)
Use bold letters or caps.
Write something interesting and engaging for the body of the release. The first 2 sentences are the most important, you have to hook the viewers to make them want to know more.
The first paragraph should summarize the event.
The second paragraph points out the important aspects of your work and may be condensed from your artist's statement.
You may also include other paragraphs with optional information such as...
listings of professional accomplishments
your other important exhibits
major collections your art is included in
comparisons of your art to other artists
qoutes from published reviews of your work
Anything else of significance
All press releases conclude with the following:
Address with directions and parking info if needed
Gallery hours for exhibition
Name and phone of contact person for more info
Ticket Prices (if applicable)
Phone Number to call of complimentary press tickets if you are charging admission.