Aims:
* To inform, educate and entertain the public. This is the core mission of the BBC and is reflected in its wide range of programming across television, radio, and online platforms.
* To be impartial and accurate in its reporting. The BBC is expected to provide fair and balanced coverage of news and current affairs, adhering to strict editorial standards.
* To reflect the diverse voices and cultures of the United Kingdom. The BBC aims to represent the full spectrum of British society through its programming and content.
* To promote creativity and innovation in the media. The BBC is encouraged to develop new forms of media and storytelling, pushing boundaries and exploring new technologies.
* To be a global leader in broadcasting. The BBC is recognized internationally for its high-quality programming and its role in shaping the global media landscape.
Objectives:
The Charter also sets out a number of specific objectives for the BBC, including:
* To reach and engage all audiences, regardless of age, background, or location. The BBC strives to provide content that is accessible and relevant to everyone, including those who are underrepresented in mainstream media.
* To provide high-quality programming across all its platforms. The BBC is committed to delivering content that is both entertaining and informative, with a strong emphasis on quality and originality.
* To be financially sustainable and accountable. The BBC is a publicly funded organization, and it is responsible for managing its finances effectively and transparently.
* To foster a culture of diversity and inclusion. The BBC is committed to creating a workplace where all employees feel valued and respected.
* To develop and implement innovative technologies and services. The BBC is constantly looking for new ways to reach audiences and deliver its content, embracing technological advancements and digital platforms.
In addition to these core aims and objectives, the BBC also has specific targets for its programming and services, which are outlined in its annual plan. These targets are reviewed and updated regularly to ensure that the BBC is meeting its public service obligations and adapting to the changing media landscape.