Who is the Nickelodeon mascot?

The official mascot of Nickelodeon is Sponge Bob SquarePants. He is the main protagonist of the children's animated television series of the same name, created by Stephen Hillenburg for Nickelodeon. The show chronicles the adventures and misadventures of Sponge Bob SquarePants, an optimistic sea sponge who lives in the fictional underwater city of Bikini Bottom. Since the show's premiere in 1999, Sponge Bob has become one of the most iconic and recognizable characters in popular culture.