Marketing at local colleges, schools and cultural events can be a great way to get potential theater goers to your event. You can also market your play to local schools. This can be especially a good idea if your play is geared toward children. By marketing your play to kids by putting on a scene from a play at a local school, you can help to create interest in your play. Market your production in front of students and the staff of the school; it can help create interest in attending theater functions. Viewers may even be interested in participating, whether it be parents of the children or the children themselves, and can help garner interest in your play.
Advertise your play through magazines and other outlets that are not necessarily theater-related, but will draw the interest of individuals who might also enjoy the theater and specifically the plays you will be producing for the season. You might advertise your theater's events in a magazine that appeals to book-lovers or those who enjoy cultural events. If you want to create a listing that fits the appearance of the magazine's aesthetic, you can create your document in Paint or another graphic design software that you have like an access to.
Create a theater marketing campaign with little capital by turning to the Internet. You can create a free website using Tripod, for example. You can even find a free hosting service as long as you don't mind advertisements above your site. You can request that the ads relate as much as possible to the subject of your page. You may also want to create short videos to post on video sharing sites such as YouTube. You can also embed these videos on your website. Remember to list your theater's website with search engines including Google and Yahoo.