2. Logical organization: Expository essays and business communications should be organized in a logical way, with a clear introduction, body, and conclusion. The main points should be presented in a way that is easy to follow and understand.
3. Use of evidence: Both expository essays and business communications should use evidence to support the main points. This can include facts, statistics, quotes, examples, and other relevant information.
4. Persuasive language: Expository essays and business communications should use persuasive language to convince the reader of the main points. This can include using strong verbs, adjectives, and adverbs, as well as using persuasive techniques such as repetition, comparison, and contrast.
5. Appropriate tone: Expository essays and business communications should use a tone that is appropriate for the audience and purpose of the text. For example, an expository essay written for a college class will use a more formal tone than a business communication written for a client.
6. Audience awareness: Expository essays and business communications should be written with the audience in mind. The writer should consider the audience's level of knowledge, interests, and needs when writing the text.
7. Revision and editing: Both expository essays and business communications should be revised and edited before being finalized. This can include checking for errors in grammar, spelling, punctuation, and formatting.