What point does Prince Escalus of Verona make in his dramatic monologue to the Montague and Capulet families?

Prince Escalus of Verona makes the point that the ongoing feud between the Montague and Capulet families has caused great suffering and violence within the city. He appeals to the families to end their conflict and live peacefully, warning that if they fail to do so, he will enforce strict and harsh punishments upon them.